From Concept to Customer Experience: How Yogurberry Built a Toppings Wall with IDM Dispensers

Case Study  ·  Frozen Yogurt & Ice Cream  ·  Self Serve Toppings  ·  Australia

A toppings wall that became a store signature, and then a brand blueprint, replicated across New South Wales.

There is a moment in every frozen yogurt shop that makes or breaks the experience. Not the yogurt itself, but what happens next: the walk to the toppings wall. The colours, the choice, the satisfying ease of a dispenser doing exactly what it should. Yogurberry in Australia understood this early. And they have been building on it ever since.

What started as a single flagship concept in Burwood has grown into a multi-location rollout across New South Wales, with the same IDM dispenser, the same wall format, and the same result: customers who remember it, photograph it, and come back because of it.

About Yogurberry

Yogurberry is an Australian frozen yogurt chain built around a self-serve concept. The brand puts the experience in the hands of the customer, from the yogurt base to every topping, and has built its identity around the idea that making your own bowl is half the fun. With locations already open in Burwood, Parramatta, and Blacktown, and a Broadway Sydney opening on the way, Yogurberry is expanding that vision store by store across New South Wales.

From the very beginning, the toppings station has been central to that vision. Not a side feature, but a reason to visit.

The Burwood Flagship: Where It Started

When Yogurberry opened their flagship store in Burwood, New South Wales, the brief went beyond function. They wanted the toppings station to be a visual centrepiece, something that drew customers in the moment they walked through the door and set the tone for the whole experience.

The result was a wall installation of IDM candy dispensers, filled with a beautiful selection of toppings. It became part of the store's identity almost immediately. Customers move through the space naturally, build their yogurt, approach the wall, and take their time. The dispensers keep everything clean, portioned, and visible. There is no mess, no guesswork, nothing to put a customer off. Just colour, variety, and a genuinely satisfying self-serve moment.

The Burwood wall proved the concept. And Yogurberry ran with it.

A Format That Travels: Parramatta, Blacktown, and Beyond

The Yogurberry network uses several variations of the IDM Free Flow line, allowing each store to create a setup that fits its own layout and design style perfectly.

Some locations use the H50L-SI-FF model, a popular wall mounted solution often selected in sets of 5 for large toppings walls and high visual impact.

Other stores chose the single version, the H10L-SI-FF, which offers more flexibility for curved walls, smaller spaces, or custom layouts.

In some locations, Yogurberry even removed the upper extension section entirely, creating an H50-FF style setup with a 4.5L capacity that fits the proportions and flow of the space more naturally.

The result is a system that feels consistent across the brand while still allowing every location to have its own personality.

Parramatta and Blacktown are both now open, Broadway Sydney is already in the pipeline, and more locations are on the way.

This is exactly the kind of rollout we love to see. A brand finds a format that works, and the dispenser becomes part of the brand standard, not something reconsidered for each new location, but a consistent element that customers recognise and expect.

Why Self Serve Toppings Walls Work

The frozen yogurt self-serve model succeeds because it combines things customers genuinely love: freedom of choice, an interactive moment, and the visual pleasure of a wall full of colour. Making that work consistently at scale, across a busy retail environment, requires the right dispensing infrastructure.

• Portion control without the awkwardness: customers serve themselves easily and comfortably, without staff involvement at every step
• Hygiene by design: enclosed containers keep toppings protected throughout the day in a high-traffic environment
• Freshness maintained: product stays sealed until the moment it is dispensed
• Visual impact at scale: transparent containers and a clean wall layout turn toppings into a display that sells itself
• Operational simplicity: easy to refill, easy to clean, no technical training required

A Concept That Is Clearly Here to Stay

Yogurberry is part of something much bigger that we are seeing around the world.

From Italy and Greece to the USA and now Australia, frozen yogurt shops are increasingly building their stores around interactive self serve topping experiences.

The toppings wall is no longer just a functional station. It becomes part of the atmosphere, part of the store design, and part of what customers remember most.

The brands doing this well are not treating dispensers as a commodity. They are treating them as a design decision, one that shapes how the space feels, how customers move through it, and what they remember when they leave. Sometimes a toppings wall is the thing people come back for.

Thinking About a Similar Setup for Your Store?

Whether you are opening your first frozen yogurt concept, scaling an existing brand to new locations, or simply looking to upgrade your toppings station, IDM has the solution to match your space and your vision.